Gadsme Summit: brands on the in-game streets

Millions of people spend their evenings in racing games, football sims and open cities, and brands have started to treat that time as real reach. Instead of a pop-up, the campaign shows up as part of the set so the player keeps playing while the brand stays in view.

Brands pick it when they want presence without interruption, with reporting on views, time on screen and reach.

To see how Gadsme Summit placements work in practice, visit gadsme.com.